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Rank on Google today. Show up in AI answers tomorrow.
Search is changing faster than most agencies are keeping up. GEO — optimising for AI-generated answers — is here now. Most agencies haven't started yet.
SEO is not a one-time project — it compounds. Technical fixes, quality content and earned links build on each other over months and years, making earlier investment progressively more valuable. GEO operates on the same logic: early positioning in AI-generated answers is significantly easier to achieve and defend than entering after the market has settled.
What's included
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On-page SEO
Titles, meta, headings, internal linking and copy — the fundamentals done properly, not as an afterthought.
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Technical SEO
Speed, Core Web Vitals, crawlability, schema markup, canonicals and sitemaps — the technical foundation search engines need.
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Local SEO
Google Business Profile, local citations, geo-targeted content and map pack visibility for businesses with a physical location.
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Keyword research & content strategy
Research grounded in actual search intent and commercial value — not keyword density.
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Link building
Relevant, earned links from real sites. No spam, no PBNs, nothing that creates risk for a short-term boost.
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GEO — Generative Engine Optimisation
Structuring content for AI citation: clear entities, authoritative answers and schema markup formatted for Google AI Overviews, ChatGPT, Perplexity and similar tools.
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SEO audits
Prioritised action plans — what to fix first, why, and what impact to expect from each change.
Technologies & platforms
How we approach it
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Technical audit
Crawl, index analysis, Core Web Vitals, schema markup and canonicalization issues identified and prioritised by impact.
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Keyword & content strategy
Search intent mapping, commercial priority and gap analysis against current rankings and competitor visibility.
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On-page implementation
Titles, meta tags, headings, internal linking and structured data updated in order of impact.
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Link building & authority
Outreach, digital PR and content assets that earn relevant links from real sites — nothing that creates future risk.
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GEO implementation
Content structured for AI citation: clear entities, authoritative answers, schema markup and citation-ready formatting across key topics.
The uWeb angle
What we do differently.
GEO isn't a trend we're jumping on — it's where search is heading and we've been building for it. When someone asks an AI assistant a question in your industry, we want your business in that answer. We're already optimising for it. Most agencies haven't started.
Common questions
How long does SEO take?
What is GEO and do we need it?
We've been burned by bad SEO agencies — how are you different?
Do you write content too?
You might also need
Web Development
From presentation sites to complex web apps — on the right stack for what you actually need.
Analytics & CRO
GA4, GTM, funnel analysis and conversion optimisation — data that ends in action.
Content & Creative
Product photography, video and short-form content planned for where it will actually live.
Ready to talk about seo & geo?
No commitment required. We'll tell you honestly if we're the right fit.
Let's talk about SEO & GEO →