A mobile app is only worth building if people will actually use it.
Most app briefs are built around what looks impressive in a pitch. We push back on that early. Sometimes a PWA delivers 80% of the result at 20% of the cost, and we'll tell you that before you've committed the budget.
Get started →Most mobile app projects fail not because of technical problems, but because the wrong thing was built. Before writing a line of code, we work through what problem the app solves, who it's for, and whether a native app is actually the right tool for it.
What good looks like.
You're about to commit €30–50k to a native app when a Progressive Web App would deliver 80% of the result at 20% of the cost
Platform recommendation made before any code is written. You get the right tool, not the most impressive-sounding one.
A Progressive Web App can be installed from a browser, sends push notifications, and works offline, at a fraction of native app cost. Many clients don't need full native apps, but nobody tells them that before the contract is signed.
The app crashes or looks slightly wrong on older Android phones, and you only find out from a 1-star review
Tested across device families and OS versions before launch. Consistent experience regardless of what your users have.
You submitted to the App Store and got rejected, delaying your launch by weeks while you figure out why
Submission prepared with correct metadata, privacy labels and review criteria. Rejections are handled before they happen.
Mobile Apps: what's included
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Native iOS & Android
Swift and Kotlin for projects that genuinely need deep device integration or App Store presence.
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React Native
Single codebase for both platforms, the right choice for most cross-platform projects with a JavaScript team.
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Flutter
Google's cross-platform framework, excellent for UI-heavy apps where visual consistency across platforms matters.
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Progressive Web Apps
Often the right answer: app-like experience at a fraction of native cost, installable from the browser.
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UX design & prototyping
Design and user testing before any code is written, because changing a prototype is cheap and changing code is not.
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App Store & Play Store submission
Screenshots, descriptions, privacy labels and managing the review process. It rarely goes smoothly the first time.
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Ongoing maintenance
OS updates break things. We handle the ongoing maintenance and feature development so you can focus on the product.
Our mobile apps process
Every mobile apps project follows a clear structure, so you always know what's happening and what's next.
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Discovery & validation
Define the problem, the user, the platform requirements and whether a native app is genuinely the right solution.
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UX design & prototyping
Wireframes and clickable prototypes tested before any code is written. Changes at this stage cost a fraction of development changes.
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Development
Iterative build with regular demos so you see real progress throughout the project.
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QA & device testing
Tested across device families, OS versions and network conditions before submission.
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App Store submission & launch
Submission materials prepared, review process managed and launch monitoring in place.
Native feel without the native budget.
We'll tell you if you don't need a native app. Sometimes a PWA delivers 80% of the result at 20% of the cost. We'd rather give you that advice upfront, before you've committed the budget, than take the full brief and deliver something that underperforms because the wrong tool was chosen.
Common questions
Native app or PWA: how do we decide?
How long does it take?
Do you handle App Store submission?
Can you build the app and the website together?
See where you stand, for free.
30 minutes, one senior team member, no pitch deck. We'll review your mobile apps setup and tell you what's working, what's not, and what we'd do differently.