Email remains the highest-ROI channel for most businesses — and the most commonly done badly. Spray-and-pray sending erodes list health, while neglected automation sequences leave revenue uncollected at every trigger point. The fix is usually straightforward: clean the list, build the right sequences and focus on revenue rather than opens.

What's included

• Campaign strategy & design

  Emails people actually open, read and click — designed around the subscriber's context, not a template library.

• Automation flows

  Welcome, nurture, post-purchase, win-back and abandoned cart — built once, earning continuously.

• List management & segmentation

  Clean lists, meaningful segments and sending to people who actually want what you're sending.

• Deliverability audit

  SPF, DKIM, DMARC, sender reputation — the technical foundation that determines whether emails arrive.

• A/B testing

  Subject lines, send times, content and CTAs — tested with enough volume to mean something.

• Platform setup & migration

  Klaviyo, Mailchimp, ActiveCampaign, Brevo, HubSpot and others — whichever fits your stack and budget.

• Goal-focused results

  Metrics tied to your actual objective — revenue, bookings, sign-ups — not open rates.

Technologies & platforms

How we approach it

1. 01

   Audit

   Review your platform, list health, deliverability configuration, active sequences and recent campaign performance before making any changes.

2. 02

   Strategy & segmentation

   Define audience segments, sending cadence, campaign types and automation trigger points.

3. 03

   Platform setup

   Configuration, deliverability records (SPF, DKIM, DMARC) and template infrastructure set up correctly.

4. 04

   Automation build

   Welcome, nurture, abandoned cart, win-back and post-purchase sequences built and tested.

5. 05

   Campaign delivery & optimisation

   Ongoing campaigns managed, A/B tests run and results tracked against revenue metrics — not open rates.

The uWeb angle