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Data without action is just noise.
Most businesses have Google Analytics installed. Almost none are using it to make decisions. We fix both parts of that problem.
Analytics implementations are almost universally broken in the same ways: internal traffic included, key conversions untracked and default GA4 dashboards that no one acts on. CRO without clean data is guessing with extra steps. We fix the measurement first, then use it to drive systematic conversion improvements.
What's included
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Analytics setup & configuration
GA4 and GTM set up correctly with a proper event taxonomy — not the default installation that tracks almost nothing useful.
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Conversion tracking
Forms, calls, purchases, scroll depth, video, downloads — every meaningful action tracked and attributed.
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Custom dashboards
Looker Studio dashboards built around your actual KPIs — not the default GA4 templates nobody reads.
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Funnel analysis
Where users are dropping off and why — traced to specific pages, devices and traffic sources.
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User behaviour analysis
Heatmaps, session recordings and click maps — what users are actually doing versus what you assumed.
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A/B and multivariate testing
Statistically significant tests with a hypothesis and required sample size defined before we start.
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CRO for ecommerce
Checkout, product pages and cart — revenue per visitor as the north star metric.
Technologies & platforms
How we approach it
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Analytics audit
Review GA4, GTM configuration, tracking completeness, data quality and whether existing dashboards are actionable.
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Implementation fix
Correct event taxonomy, filter setup, conversion tracking, attribution configuration and Looker Studio dashboards rebuilt around real KPIs.
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Baseline & hypothesis
Establish performance baselines across key funnels, identify highest-leverage test opportunities and document hypotheses.
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Testing programme
A/B tests run with predefined success metrics and required sample sizes — statistical rigour, not gut feel.
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Results & roadmap
Findings reviewed with a prioritised action list and a rolling test roadmap based on what's been learned.
The uWeb angle
What we do differently.
Every analysis ends with a prioritised action list — what to fix first, why and what improvement to expect. We don't send 40 graphs and let you draw your own conclusions. The data tells a story. Our job is to translate it.
Common questions
We already have Google Analytics — do we need help?
What's the difference between analytics and CRO?
How do you run A/B tests?
How quickly can CRO show results?
You might also need
Ready to talk about analytics & cro?
No commitment required. We'll tell you honestly if we're the right fit.
Let's talk about Analytics & CRO →