Every euro you spend on ads should earn its place.
Most ad accounts are burning money on the wrong audiences, wrong creatives, or both. The monthly report is usually designed to hide that.
Get started →Paid advertising is not difficult to run at a basic level. Most platforms make it easy to spend money. The difficulty is spending it toward customers who are actually worth acquiring, measuring that correctly and improving the allocation over time. Most agency reporting is designed to make the numbers look good rather than inform better decisions.
What good looks like.
You're paying €30–50 per lead, and most of them don't match what you sell
Restructured campaigns typically cut cost per qualified lead by 40–60%, same budget, better buyers
Most ad accounts waste money on audiences that are too broad, match types that catch irrelevant searches, and campaigns not structured around actual profit margins. Restructuring alone, without spending more, usually produces dramatic improvements.
Your ROAS (return on ad spend) looks fine, but most of your buyers only ever purchase once
Campaigns optimised for customer lifetime value, acquiring buyers who come back, not just buyers who convert once
ROAS is calculated on the first purchase. A customer worth €40 once is far less valuable than a customer worth €40 three times a year. We set up the measurement to see the difference from day one.
Your monthly report shows clicks and impressions, but you can't trace them to actual revenue
Every euro of ad spend attributed to real revenue. You know what's working and what to cut
Paid Ads: what's included
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Google Ads
Search, Display, Shopping, Performance Max and YouTube, built around your actual margins, not default campaign settings.
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Meta Ads
Facebook and Instagram, full funnel: from awareness to purchase and retention, with proper attribution.
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TikTok Ads
Creative-led campaigns built for the platform, not repurposed social content hoping for the best.
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Snapchat Ads
Snapchat campaigns for audiences where the platform genuinely outperforms others.
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Creative strategy & ad copy
Messaging and creative direction grounded in what your audience actually responds to.
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A/B testing
Creative, copy, landing pages and audiences, tested systematically, not by gut feel.
Our paid ads process
Every paid ads project follows a clear structure, so you always know what's happening and what's next.
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Account audit & strategy
Review existing campaigns or start from scratch: define audience structure, budget allocation and success metrics aligned to your margins.
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Creative strategy
Develop messaging, ad formats and creative direction grounded in your audience and commercial offer.
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Campaign build
Campaigns structured around actual margins and CLV, not platform defaults or vanity metrics.
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Launch & optimisation
Live monitoring, rapid iteration on underperforming elements and systematic scaling of what works.
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Review & iteration
Regular review of what's working and what isn't, with specific recommended next steps, not a dashboard of numbers.
Every euro earns its place.
Most agencies optimise for last-click conversions, the easiest number to show. We optimise for what customers are actually worth. For repeat buyers, that's lifetime value. For one-time purchases, it's revenue per acquisition. A €5 click that converts at 8% to a €120 sale beats a €1 click that converts at 1% to a €40 sale. We set up the attribution to see those numbers clearly from day one, then bid toward customers who are actually worth acquiring. We also charge a fixed monthly fee, not a percentage of your ad spend. Our incentive is to hit your targets, not grow your budget.
Common questions
How much should we spend on ads?
How long before we see results?
Do you manage creative as well as media buying?
Can you take over an existing ad account?
See where you stand, for free.
30 minutes, one senior team member, no pitch deck. We'll review your paid ads setup and tell you what's working, what's not, and what we'd do differently.